ConversionGoal

Entity Definition

Logical Name : ConversionGoal
Physical Name : CO_CVN_GL

ConversionGoal - A desired future ConversionState to be achieved as a result of a demonstrated ConversionBehaviorType. This defines the state a retailer hopes a prospect, visitor, customer or other party in a current conversion state will be in upon performing a ConversionBehaviorType that is observed directly by the retailer or captured through transactions or web clickstream analysis. A typical example is the desire to convert a Shopper (pre-condition) into a customer (post condition) by having them complete the purchase of a productl. Conversion goals become markers used to track individual parties as they journey through the retailer's customer relationship development process.

Data Definition

Attribute	Description	Physical Name	Domain	Data Type	Foreign Key Table
ConversionGoalTypeCode (PK)	Token ID for a retailer defines ConversionGoal.	ID_CVN_GL	Identity	integer
ConversionStateCode (FK)	A code used to designate the conversion status or condition of a party. (See ConversionState ET definition)	CD_CVN_ST	Code	varchar(20)	ConversionState(CO_CVN_ST)
Success (FK)	Code that classifies consumer behavior and actions. This code is important in establishing a standard retailer-defined taxonomy of customer behavior.	Success	Identity	integer	ConversionBehaviorType(CO_CVN_ACTN)

Relationships

Parent Entity	Verb Phrase	Child Entity
ConversionState	defines target of	ConversionGoal
ConversionBehaviorType	defines success criteria for	ConversionGoal
ConversionGoal	is desired outcome from	ConversionInitiative

Logical Views containing ConversionGoal

Logical View
Logical 06310 - Party - Role View
Logical 07010 - Customer Account Information Extended
Logical 07015 - Customer Lifecycle and Registration
Logical 07017 - Consumer-Customer Lifecycle Context View